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Background |
Pizzas by Post incorporated in February 2000. With the dramatic growth in Internet commerce there is obviously the possibility that this might reduce turnover for businesses that only operate through more traditional channels. The increased risk in becoming an e-business, with all that entails, led us to limited company. |
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Strategy |
Pizzas by Post is, and has always been, a niche company. We're a small player in a big market, with low barriers to entry at the local level. Our menu reflects this. If you want a Florentina, or Quatro Stagioni, go to Pizza Hut or Joe's Pizza. With the big marketing budgets of the multiples, and the ease of starting up a small local operator, the fast food delivery business is characterised by fierce competition in the mainstream market. It's by remaining a specialised niche player that we have survived as long as we have, and maintained our margins. | |||
Philosophy |
"Pizzas by Post is not a typical dot com startup. We were here long before the Internet boom, and we want to be here long afterwards. So our approach to the Net will reflect this. Rather than the rapid ascent of many of the highly promoted IPOs, we want a gradual and controlled build towards a solid, but less ambitious, peak. The current investment environment is crazy. When the emperor's new clothes are finally revealed to be nothing more than illusion, we want to survive the fallout."We originally wrote that back in March 2000. Since then the shine has gone off the dot com tag, but we're still here. We didn't need to be clairvoyant to see the shake up coming, but we still feel entitled to be a little bit smug about it. |
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Investment |
As a private limited company we are not allowed to offer shares to the public. And although we have had a couple of approaches about investing in the company (really), it is really too early to properly assess the potential of our business plan and put a realistic valuation on the company. Or to put it another way - the deal wasn't right. |
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